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The fine Platinum collection 'The Platinum Soulmates Collection' at the Prince Jewellery was inaugurated by Dhanush and Aishwarya Dhanush at their Cathedral Road branch in Chennai. The couple also exchanged rings and jewellery to celebrate the Platinum Day of Love. The collection includes jewellery for daily wear and for special occasions.

Speaking at the launch, Dhanush said, "Diamonds sparkle best when set in platinum, just like two individuals in love bringing out the best in each other and challenge each other to push boundaries. The synergy of these jewels has brightened the celebration of our true love. Precious and rare platinum jewellery is beyond any expression and is a perfect fit when your love also crosses the boundary of verbal explanation"

Aishwarya Dhanush said, "It was the most special day of our life when we realised true love for each other and decided to tie the knot. Platinum is one such metal which just brightens the celebration of true love. We would like to mark this special when we discovered true love with Platinum Love Bands."

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