Traditionally on Diwali day Tamil producers advertise their forthcoming films.
This year too nearly half a dozen Tamil producers put out 'first look' ads in newspapers.
The most impressive ad of the lot, which had the industry talking, was the Vettai ads.
It was attention grabbing and stirred a curiosity among those who saw it. The film is a Christmas release.
Says a spokesperson of an ad agency: "The best designed was the Vettai ad. The Sameera Reddy- Amala Paul riding a two wheeler, and another one with Madhavan and Arya in dhoti's were eyecatching, as it was unique and created the right buzz about the film as a family entertainer."
UTV Motion Pictures and Thirrupathi Brothers, the producers of Vettai had taken extra care over the design of the print ad.
Lingusamy directed Vettai has Madhavan, Arya, Sameera Reddy and Amala Paul in the lead with music by Yuvan Shankar Raja.
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