Rana Daggubati's third Telugu film Naa Ishtam, a romantic entertainer directed by debutant director Prakash Toleti, was launched at Rama Naidu Studios on May 6.
Legendary filmmaker D. Rama Naidu handed over the script to Prakash Toleti. Suresh Babu switched on the camera for the opening scene and director Prakash Toleti's mentor Sukumar directed the first shot, which was picturized on Rana Daggubati.
Produced by Paruchuri Kireeti under the banner of United Movies, Naa Ishtam has Genelia as the heroine. Chakri is composing the music.
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